To launch my new ‘Twitter Tuesday’s’, starting next week (9th February), where I will be answering all accountancy related questions for one hour from 11am, today’s blog looks at the business benefits of this growing phenomenon.

Love it or loathe it, Twitter is becoming an irrepressible force that’s hard to ignore. While it started life as a place for celebrities to talk about themselves, increasingly, Twitter is becoming a useful marketing tool for businesses large and small, allowing for instant customer interaction and the potential for increased website traffic.

With current users at around the 5 million mark, Twitter presents an opportunity … Continue Reading